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Lemon Digital Production

Lemon Blog

Wednesday, 25 November 2009

Opportunities to earn revenue with photo tagging service

Google-backed startup, Pixazza, has announced it's opening up it's photo tagging service which means very soon any website can be turned into an online store.

Seizing on the global thirst for everything celebrity, the Mountain View based company has recently trialled their technology on a handful of celebrity gossip sites like Just Jared and Celebuzz. For example, on Just Jared you can see a photo of singer Rhianna wearing the latest outfit and instantly "Get the Look". You simply roll over the image and links appear to similar clothing products which you can then go and buy.

Pixazza has a team of taggers standing by, going through the photos on popular websites like Celebuzz, identifying the products contained in them, and 'tagging' them with information about those products.

Every time someone clicks on a link or makes a purchase, Pixazza and it's partners earn money. It's a simple, obvious affiliate marketing idea, and if it takes off could be something that we see elsewhere -not just on celebrity gossip sites. After all, there are literally billions of photos on the web today and millions more get uploaded every day. Many of these photos show something that somebody somewhere might be interested in identifying and for which there’s a related product or service that can be purchased. So there's virtually no limit to the number of websites that Pixazza and similar services could be applied to.

James Everingham, Pixazza's CTO, has stated that thousands of websites have asked to use Pixazza, although it is currently being tested on about a dozen. If those websites find that they can make money connecting web surfers and retailers through their photos, there may come a day when you no longer have to scour the internet to identify the product you want in some random picture. It might be 'tagged' for you, with a convenient link that screams "Buy me!"

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