Over the past few weeks we've been busy producing a global ad kit for the launch of Sony's 3D HD TV. It’s been fun, especially for Rodrigo as it features his fellow countryman, Brazilian footballer Kaka.
We were commissioned by creative agency Anomaly to concept and build standard and rich media formats for the campaign. The concept centred around the 3D viewing experience with Kaka coming out of the TV and into the viewers living room.
Below is the final video used in all rich media formats. Lemon were responsible for delivering all post production, re-creating the ball in 3D, adding 3D elements to the scenario as well as visual effects to give maximum impact. The final interactive banners can be viewed in our portfolio section on the website.
Sony 3dTv Banners / Post Production from Sarah Evison on Vimeo.
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