Lemondigital.com

Wednesday, 8 December 2010

Marvel at Podge in 3D

Each year the brightest and the best in the UK digital industry get together for an annual networking event (ahem…piss-up) called Digital Podge.

Hosted by a very popular chap called Phil Jones, the Podge events have become so big each one warrants its own theme and website. Back in September Mr Jones passed the honor for creating the theme, website and print for Digital Podge 2010 to Lemon.

We were thrilled obviously, but we had a tough act to follow. Last years agency, Line, had raised the bar high by developing a rather clever theme and website which had been collecting awards left, right and centre.

So what should the theme be this year…hmmm? It had to clever, current and fun. We had a few ideas, but one rose to the top; this year Podge would be presented in glorious, eye-popping 3D!!!

We decided to take Podge back to where it all began for 3D - back to the 1950’s and the era of the 3D terror movie. Forget all your high tech Avatar crap, much better to have a dinosaur rampaging through the streets of London with some nice B-movie styling in the background (nothing to do with budget you understand).

So please put on your anaglyph glasses and marvel at Digital Podge in Natural Vision 3DIMENSION

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