Lemondigital.com

Thursday, 29 April 2010

Project: Starbucks

Word of how great we are at localisation has crossed the water!

For the past week Prash has been burning the midnight oil with BBDO in New York to complete a series of localisations for Starbucks. We were tasked with design and localisation amends for 5 international sites.

Check out the site and make a pledge.

Wednesday, 28 April 2010

Project: Sony 3D TV ads

Over the past few weeks we've been busy producing a global ad kit for the launch of Sony's 3D HD TV. It’s been fun, especially for Rodrigo as it features his fellow countryman, Brazilian footballer Kaka.

We were commissioned by creative agency Anomaly to concept and build standard and rich media formats for the campaign. The concept centred around the 3D viewing experience with Kaka coming out of the TV and into the viewers living room.

Below is the final video used in all rich media formats. Lemon were responsible for delivering all post production, re-creating the ball in 3D, adding 3D elements to the scenario as well as visual effects to give maximum impact. The final interactive banners can be viewed in our portfolio section on the website.


Sony 3dTv Banners / Post Production from Sarah Evison on Vimeo.

Friday, 23 April 2010

Bye bye bowling

Today is a sad day. Anne has left to go back to Germany and finish her studies. Boo...so we took her out last night for a bit of bowling and apparently a LOT of food! We'll miss you Anne, you've been awesome.



More pics on Flickr

Tuesday, 20 April 2010

An amazing paper animation

This is a really cool film produced by Colenso BBDO for NZ Book Council (Animated by Andersen M Studio). I hope you like it too :)



Wednesday, 7 April 2010

Former Lambada King joins Lemon

Like our new website? The pixel landscape, complete with twitter bird (watch out for the poop!), are thanks to the talents of our new creative lead, Rodrigo Mattioli.


Rod hails from Brazil where he won awards working with Publicis, Agencia Click and TBWA. His creative interests are many; a major love being photography - he recently spent (and survived) 3 months on the road with truckers documenting their journeys across Brazil.

But it's another talent we're really interested in....apparently our Rod used to be a Lambada champion in Brazil! We're yet to see evidence of this, but a few beers on a "Lemon night out" should soon sort that! Come back soon to see the video!