We're hiring!

We need a new digital producer to join our small but perfectly formed team.

Are you passionate about digital, obsessed with producing work to excellent standards and have a determined attitude that means you always deliver to deadlines?

We need a talented and enthusiastic producer with a can-do attitude. You must be comfortable with taking the lead, owning projects and will enjoy the challenge of growing our accounts. You will be a natural problem solver, highly organised and calm under pressure and have excellent client-facing skills, coupled with a proven track record of delivering digital projects to time and budget.

Experience managing digital banner campaigns, microsites, social networking and mobile apps is a must and ideally you will have at least 2 years experience working within a fast paced digital agency environment.

Your responsibilities will include, but are not limited to:

• Day to day management of digital projects / accounts
  
• Supporting the team in retaining accounts and building new client relationships
  
• Interpreting client briefs and requirements
  
• Scheduling and assigning relevant resources
  
• Briefing in designers and developers within the Lemon team (both in-house & external freelance network).
  
• Co-ordinating the delivery of multiple projects at one time.
  
• Quality control of all work that leaves Lemon and reporting back to the team where applicable.

Specific skills required:

• At least 2 years proven experience as a digital Producer (or similar) in a respected integrated or digital agency
  
• Excellent communication and interpersonal skills
  
• Good understanding of the technical and creative production process
  
• Meticulous attention to detail and an understanding of the quality our clients expect
  
• Ability to multi-task, prioritise and work to deadline under pressure
  
• Basic hands-on experience with Photoshop, XHTML, CSS, Fireworks, Dreamweaver, Flash and other is advantageous

If you are interested please apply to sarah@lemondigital.com

NO AGENCIES PLEASE!!! I will ignore you...

Augmenting Reality

After augmented reality was made available for web platforms such as Flash, it became quite popular to build such AR capable apps. It looks as if what started as a revolutionising way of interacting with virtual interfaces is now as repetitive and pointless as QR codes came to be.

But have we explored all that AR can bring us? As for most "new" technologies, it's not what it does, but how we use it.

In my simplistic mind I separate AR projects like this:

By definition AR is the act of augmenting or enhancing reality. But when all this means is printing a piece of paper and looking at a 3D model on a monitor, it just makes me think: why not just put the 3D model in the monitor in the first place? The answer to which would be the interaction capability provided by the ability of physically handling the virtual model. But then again, it all depends on what you do with it.

Rubbish

If you just want someone to visually explore a 3D model/environment, making them go through the trouble of downloading and printing something is just not the best way. Don't take me wrong though, it's really amazing! But it gets old pretty fast. Also the fact that you have you to keep changing medias can be quite confusing for the user.

If you can eliminate the printed tracker you start making things easier for the user and ultimately creating a fun experience.

Fun

This example, done by Total Immersion, doesn't make use of any printed tracker instead it uses face tracking. This allows you to instantly engage with the AR experience. Only negative side here is that you have to download a special plugin since it doesn't support flash. But they have several other examples that definitely show that not using a printed tracker is the way to do it. For example:

It's definitely amazing and really engaging. But what can be done with it?

Functional

Even though the AR tracking is what makes it really fun to interact with, AR shouldn't be limited to it. This is a nice example of augmenting reality with no real need of tracking in order to convey a powerful message.

Fun and Functional

This card game offers extras and a new interaction with the cards. What's really good about this example is that it doesn't need a tracker, instead uses the actual card.

I'd say there's much to be explored and, as some of these example show, we'll probably still be seeing a lot more of AR.